This is the problem that many people try to promote themselves through the network. A problem that increases as time passes, because they have made an investment that does not report the expected benefits: their web pages do not have visibility and they do not find their positioning in the main search engines.
These are some of the reasons to work with a copywriter, as he is used to being in these situations, his main mission is to investigate the circumstances for what happens and to model your ideas to shape the master text that your website needs, your positioning in search engines, your social network or your promotional mail.